O.K. so maybe I am easily impressed but I gotta say I was so pleasantly surprised this morning when I opened the fridge and found this carton of O.J. that my son brought home last night. I admit that I really didn't notice the new design until my hand rested on the cap--uh--ball?--uh, oh-hhh--an orange imitation a.k.a. ball cap! My early morning brain thought that this is clever. Isn't that what art is supposed to do? Get a reaction from us? So I will give Tropicana props for tweaking the mundane twist cap and giving us a smile. I needed that.
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I also thought the orange cap was quite clever of them. It then got me thinking; why don't more companies use cute marketing strategies like this? I spent the rest of the morning picturing myself drinking from apple-shaped juice boxes. :)
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