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I'm a full time realtor who loves to dapple in art and antiques. I dedicate this blog to my grandmother Hallie who never forgot how to live, laugh, and love to the fullest...and always passed it on.

Wednesday, April 15, 2009

O.J. and Art?

O.K. so maybe I am easily impressed but I gotta say I was so pleasantly surprised this morning when I opened the fridge and found this carton of O.J. that my son brought home last night. I admit that I really didn't notice the new design until my hand rested on the cap--uh--ball?--uh, oh-hhh--an orange imitation a.k.a. ball cap! My early morning brain thought that this is clever. Isn't that what art is supposed to do? Get a reaction from us? So I will give Tropicana props for tweaking the mundane twist cap and giving us a smile. I needed that.

1 comment:

  1. I also thought the orange cap was quite clever of them. It then got me thinking; why don't more companies use cute marketing strategies like this? I spent the rest of the morning picturing myself drinking from apple-shaped juice boxes. :)